Italian architects from the Duccio Grassi office have created a brand new shop for Max&Co, a subsidiary of the Max Mara Fashion Group - the new store is in the IFC Mall in Hong Kong. The design concentrates on foregrounding both the product and its presentation in the shop, and the architects thus came up with a concept in which the product cannot be seen from the outside, but the client is nevertheless visually enticed into the store.
The interior boasts a clear geometry, with figures defined by different materials such as polished brass, bright wooden parquet flooring, and white walls. The semi-circular white room dividers, which resemble abstract leafy walls are used to highlight individual collections.
The new Max & CO. store in the IFC Mall in Hong Kong, designed by Duccio Grassi Arc. | Photos © Virgile Simon Bertrand
Perforated metal sheet: Fazzuoli Guido & Figli s.n.c
Wall cladding made of polished brass plaques: De Castelli