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News & Stories | IAA 2011

We demand clear standards for language!

We demand clear standards for language!
Mottos, slogans, brand claims and ad lines – on the stands at the 64th IAA international motor show you can read the one or other pithy sentence, and the one or other piece of nonsense. We’ve compiled the best of the best and worst for you.
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News & Stories | IAA 2011

Yesterday's tomorrow

by Thomas Edelmann

Yesterday's tomorrow
When developing new models today, existing parameters play the central role: What will be defined by statutory norms and regulations, today and tomorrow? What strategies do manufacturers and their individual brands pursue? Here is a small selection of concepts and studies which were often primarily concerned with changing notions of convenience and usage.

News & Stories | IAA 2011

Down with the window! And out with your elbow!

by Nora Sobich

Down with the window! And out with your elbow!
Cruising down the street with your elbow out the car window is a leisurely matter. A gesture that could be read as rebellion, or as communication. Will this youthful stance finally have to take a back seat in an era of fully air-conditioned cars?
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News & Stories | IAA 2011

Wheels before feet

by Egon Chemaitis

Wheels before feet
Traffic in China is steadily on the increase. Naturally, you find cars, mopeds and buses there, too but everything works just a little differently. Car hooters sound like house buzzers, for example and taxi drivers cannot read maps.

News & Stories | IAA 2011

The new futurism is white

by Thomas Wagner

The new futurism is white
Crisis, what crisis. At the 64th IAA international motor show, the industry is looking to the future with confidence. So how exactly do the designers think the auto of tomorrow will look? You can get an idea by casting a glance at the trade-fair orchestrations and the latest concept cars.
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News & Stories | IAA 2011

Ten hypotheses on automobile design

by Thomas Wagner

Ten hypotheses on automobile design
In mid-September the 64th IAA, the International Car Show, opens for business in Frankfurt. Alongside new drive technologies, today design is crucial for the success of a new model. So what are the car designers’ preferences and methods? Ten hypotheses on the current state of play.

News & Stories | IAA 2011

Hope from Heidelberg Street

by Nora Sobich

Hope from Heidelberg Street
The international zeitgeist has uncovered Detroit as America's maltreated "motor city": a growing creative scene is bearing witness to the emergence of new visions and an alternative "do-it-yourself movement" for this post-industrial wasteland.
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