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News & Stories | Animals in advertising
by Thomas Wagner
The oft-heard trope "never work with animals or children" may be somewhat extreme but it must be said that when animals are used in advertising, agencies do not always achieve the desired effect. The ploy not only leads to a great deal of speculation when it comes to the animals' emotions (which in turn results in an adherence to clichés) but at times such commercials can even become rather preachy; as evidenced not only by cheetahs, walruses and sharks but chimpanzees too.
News & Stories | Animals in advertising
by Thomas Wagner
Even bears enjoy a surprising level of popularity when it comes to advertising. At times they can be pretty fierce, but most of the time they are made as human as possible.
News & Stories
by Meret Ernst
When we read, books or newspapers for example, the eye scans along the printed letters, taking in the content in the process. But what happens if the texts themselves take on a dynamic of their own? The exhibition "Type in Motion" currently on show at the Museum of Design Zurich presents letters, words and sentences as they appear on the media stage.
News & Stories
by Thomas Wagner
Autumn is coming - and naturally enough people are starting to view life from a more contemplative angle. Capitalism at any rate doesn't take a break. So why should you not use the autumn to clarify a few mechanisms in the design of the world economy? The time-honored RSA not only makes this educational but also entertaining by having wonderful illustrations added to lectures.
News & Stories
by Anneke Bokern
It's all about feelings. That's how great cinema works. Even when the film is about a sink fixture which plays the protagonist in "Karbon Faucet".
News & Stories
by Thomas Wagner
All designers know the problem of redesign all too well or that of lending new meaning to an old but successful product. And we all know George Lucas’ Star Wars trilogy. A series of amusing films are now combining the two, in a surprising and enlightening manner.
News & Stories
by Thomas Wagner
The “Tea & Coffee Towers” project, initiated by Alberto Alessi and Alessandro Mendini in 2002, has long since enjoyed legendary status. Now, three interviews have been released in which David Chipperfield, Greg Lynn and Gary Chang explain how they went about it.
News & Stories | Animals in advertising
by Thomas Wagner
Are elephants sporting? Hardly. Or have you ever seen a pachyderm out jogging? However, in our digital world they can be both big and very skillful. And contribute to the switch to regenerative energy sources. Believe it or not.
News & Stories
by Thomas Wagner
There's not a child who does not know him and like playing him: Darth Vader. Which is no doubt why the fallen Jedi knight who has switched to the dark side in the Star Wars trilogy is the protagonist in a VW commercial originally shot for the US. Now Lord Vader has a rival.
News & Stories
by Nancy Jehmlich
"Il Girasole" - the sunflower, is a revolving house built in the 1930s not far from Verona. Now a sensitive short film has been devoted to this extraordinary piece of architecture and its special atmosphere.
News & Stories
"Pokerface" is the title of Lady Gaga's latest single. The accompanying music video also gives enthusiasts of good design something to look out for.
News & Stories
by Thomas Wagner
For those who want to get an idea of the New York art scene of the 1960s or independent American cinema, the films of Jonas Mekas are a must. Andy Warhol, John Lennon, Yoko Ono and George Maciunas, he filmed all of them, and in so doing always also told his own story with the camera. For those who have seen his movies, music videos are simply clean, slow and boring. Simply mainstream.
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