Area Declic, Italy
Area Declic is a brand of ARRMET, a historic Friulian factory active since the '60s in the chair-manufacturing cluster in Manzano (Udine).
The innovative character of ARRMET was revealed from its beginning: while typical chair production in the area involved wood, the company adopted metal structures. It specialised, in particular, in the production of chairs for schools and community use.
In time, the company decided to manufacture mass-produced chairs, as a mark of fond utopia for functionality and design: to produce high quality objects, even when dealing with everyday products of large consumption.
Starting in the '90s, ARRMET directed important investments into moulds for the production of chairs in plastic material, getting a collection ready that would re-launch its image. Moreover, it acquired in that way the know-how that characterised the following years: knowing how to work with designers and recognising the potential offered by the vast world of plastics.
Area Declic was born from the necessity to differentiate the ARRMET brand to orientate itself better in the marketplace. Under this brand the company offers designer chairs, stools, tables and furnishings, distinguished by the coupling of metal and plastic and by marked functionality.
Not only chairs
To hit upon the right product: that is the dream of every company. What is meant by the "right product"? It means a product that must express the brand identity and must satisfy the client's taste. The success of a company gambles on knowing how to position oneself between these two poles - creative and commercial. Every new product is a test of entrepreneurial risk that can gamble with the survival of the company.
The products we offer are the result of a long slow process to get ready for the relationship between Area Declic and its market. Every model has been carefully chosen based on its aesthetics, and then its feasibility and ergonomics have been verified thanks to a prototype.
Following that we have asked the designer to transform the model into the various versions of the chair that can be used in the home and in the required environments for contract supplies. Thus from a single model a family of products is created, composed of chairs in various finishes and colours, mounted on frames that accomplish different functions: for example four legs to permit convenient stacking, or on wheels for the workplace. To the chair we have often added a stool and, where possible, also an easy chair and a small table.
We always keep sight of the fact that our products could accompany each other, both for their shape and for colour and finish. Our tables are simple but functional and robust, made from prime quality materials. The bar tables can easily be combined with the chairs and stools in a collection. Over time we have also introduced some furnishing accessories: a section that we hope to extend in the future.
