01 product description
"The concept of appearances emerges clearly in the work of an all-female group of young Swedish designers, FRONT, whose range of seating, sofas and armchairs is their first work for Moroso. The Moment collection makes a striking use of photographic images to create an illusion of movement in the objects and to twist the experience of their shape and materiality. The images make the cushions of the sofa balance on their edges, turn a flat surface into one richly draped with fabric, and make a wooden surface soft. Real light and shadow mix together with printed ones. A sudden light flare is preserved by a print on the table top and the light from a window decorates the carpet like at a frozen moment."
03 TagsFront Articles, Front Products, Interview, Moroso Articles, Moroso Products, Nordic Design, Product typologies
04 Articles about Moroso and Front
TXTMSG with Ross
Ross Lovegrove presented his new chair “Diatom” in Milan at the Moroso booth. Adeline Seidel conducted a series of txt-msgs with him on his diatomic passions.
Patricia is everywhere
Once again, Patricia Urquiola was omnipresent in Milan. The reason is simple: Most established design brands, be it B&B Italia, Moroso, Glas Italia, Molteni, Mutina or Kvadrat, are featuring her products. Uta Abendroth spoke with the designer, who has chosen Milan as her home, about the innovations she is presenting at the Salone, prototypes in her own home, and the family factor.› To the article
and a strudel king
Found pieces instead of orchestrated spaces: Designs relating to the cool, cleansing liquid substance as are on view at the Salone del Bagno Milan and in the Fuori Salone showrooms, are rich in innovative materials and champion the familiar purist style elements.› To the article