Showrooms are the stages of brands and therefore they usually do not skimp on special effects and drama. Corporate design and corporate architecture are meticulously harmonized and are designed to be one thing above all, namely, characteristic. Thus it is a little surprising when three design brands join together to present their uniqueness together. In the case of the three Italian firms Boffi, Living Divani and Porro, this combination nonetheless seems to bear fruit. After New York, they have now opened their second showroom in Munich with their synergy concept "BY ".The "BY" Showroom is reserved in the face of expressing the current boom in brand image through architecture. The architect Piero Lissoni designed the loft-like, spacious and bright corporate rooms like a private apartment overlooking the street and the garden in the courtyard. In the long, white room structured only with a few thin columns and a gallery level, it is not walls which demarcate the individual living areas, i.e., bathroom, sleeping, living, kitchen and working, but the interior products themselves. Thus the link between architecture and brand results just as much from function as it does from the atmosphere that is created through the products working together. At the same time, in this way the careful details of the individual products and the signature of their respective designers are shown to their best advantage. The joint approach of the three manufacturers to orchestrate the individual areas of modern home living as a whole is not only consistent, but has absolute model character. For here, it becomes clear that having things in common with other market leaders by no means signifies a loss of image, but rather, when partners are chosen with care, they strengthen the identity of the particular brand.www.bymuenchen.de