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News & Stories
by Thomas Wagner
There's not a child who does not know him and like playing him: Darth Vader. Which is no doubt why the fallen Jedi knight who has switched to the dark side in the Star Wars trilogy is the protagonist in a VW commercial originally shot for the US. Now Lord Vader has a rival.
News & Stories
by Thomas Wagner
All designers know the problem of redesign all too well or that of lending new meaning to an old but successful product. And we all know George Lucas’ Star Wars trilogy. A series of amusing films are now combining the two, in a surprising and enlightening manner.
News & Stories | Animals in advertising
by Thomas Wagner
Sometimes advertising is just advertising. But sometimes things get serious. At least when things get warlike. Or is it just fooling around? At any rate the commercials by VW and Greenpeace are funny and not to be taken too seriously. And there's even a surprise coming up for Game Day.
News & Stories
by Nancy Jehmlich
It’s to be found in every child’s room, it is 9.6mm high and 8mm wide: the Lego block. Today, everyone of us owns on average 62 Lego stones. On Jan. 28, 2008, the Lego block celebrated the 50th anniversary of its patent being registered. And 30 years ago saw the birth of the Lego figure as we know it today. It is as high as three Lego blocks stacked on top of one another.
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