The Fritz Hansen design philosophy is reflected in our 4 core values
Fritz Hansen, Dinamarca
which are used as guidelines in the process of developing new designer furniture:
TIMELESS AND RELEVANT IN TIME
Fritz Hansen design has to be timeless in aspiration and relevant in time. Solutions should be found in timeless simplicity rather than chasing short-lived trends.
Searching for beauty - appealing to the heart - in timeless simplicity, minimal excellence and quality in the detail.
Fritz Hansen design should always be unique through a strong visual clarity and honest in its promise. The design should be innovative in form and function.
Each Fritz Hansen design object should be seen as a three-dimensional sculptural object with a high aesthetic quality and a uniqueness of its own which is acknowledged by its obvious and immediate recognition.
In the good-life lab
As regards design, Denmark certainly has its finger on the pulse of things. Is this anything more than a re-edition of Danish Modernism? Are objects being made sustainably inside Denmark? A trip to “3DaysofDesign” in Copenhagen provides the answers.› To the article