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Roda, Italia

Roda - The Design Process

Inside and out, the home and the garden are distinct, separate and independent spaces. This was certainly true in the past, but today this distinction is beginning to disappear. This ideal division line is becoming increasingly less marked. Roda's style is based on this modern way of living, offering the freedom to choose and live in one's home in a more personal way.
So, if indoors and outdoors are no longer so far apart, it is logical to think of a consequent sensory continuity. Roda has interpreted this idea with furniture proposals of impeccable workmanship.
Resting in the garden, on the terrace or on a beach, just outside the four walls of our home, is not just about taking possession of an external spatial dimension. It is actually about another expression of living, coinciding with the perception of a contemporary wellbeing in the chance to enjoy open spaces, even if they are only small in size, and the perception of an intangible luxury, understood as the accumulation and fulfilment of one's time. However, living, both inside and out, is a complex dimension of being, and occupying the open ground is different from furnishing a room.
Roda has seized on this potential and has dedicated recent years to researching, studying and experimenting with the objective of creating not just a new line of outdoor furniture, but another piece of a possible world.
By working on the technological and formal languages of design, it has managed to generate an interesting blend of interior and exterior design, choosing to equip the outdoors as if it were an extra room, or a room twinned with all the other rooms in the home.
The furniture becomes an expression of this doubling effect and Roda is its interpreter. Sophistication, harmony and the rejection of all set ideas are the basic principles behind a new concept of informal luxury.

Therefore, thanks to the creations of Rodolfo Dordoni (the Net-Work line, created two years ago, and the new collections for this year), Roda has applied a design philosophy which can be summed up in the In/Out concept: furniture chosen as an expression of the inhabitant's personality, which moves by means of osmosis between indoors and outdoors, without interruption, in a poetic blend of material and detail, form and function, technology and tradition.

Ambiguity thus becomes wealth and uncertainty becomes an opportunity for new possibilities. The furnishings alternate between indoors and out, immanent, while the settings slide by like holiday slides.
Productos
Roda: Net Work 158 @ Stylepark
http://www.stylepark.com/es/roda/net-work-158?ref=manufacturer_view
Roda
Net Work 158
Rodolfo Dordoni
Roda: Harp 311 @ Stylepark
http://www.stylepark.com/es/roda/harp-311?ref=manufacturer_view
Roda
Harp 311
Rodolfo Dordoni
Roda: Road chair @ Stylepark
http://www.stylepark.com/es/roda/road-chair?ref=manufacturer_view
Roda
Road chair
Rodolfo Dordoni
Roda: Net Work 849 side chair @ Stylepark
http://www.stylepark.com/es/roda/net-work-849-side-chair?ref=manufacturer_view
Roda
Net Work 849 side chair
Rodolfo Dordoni
Roda: Mistral 102 @ Stylepark
http://www.stylepark.com/es/roda/mistral-102?ref=manufacturer_view
Roda
Mistral 102
Rodolfo Dordoni
Roda: Root 446 @ Stylepark
http://www.stylepark.com/es/roda/root-446?ref=manufacturer_view
Roda
Root 446
Rodolfo Dordoni
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