Japanese designer Nendo adheres to the following principle in his design: giving people a small “!” moment and a little surprise. One of his latest projects is the “K%” label, which brings brands such as “Muji”, “Plusminuszero” and “1%” to mind.
London, Vienna, Beijing – at the moment there is one design week after the other. As London is still considered a design metropolis, it is worth visiting the city on this occasion. Even if the trade fair "100% Design" is becoming increasingly uninteresting, the fringe events in the city were once again impressive.
The success of Japanese designer Oki Sato is closely bound up with the Milan Salone Satellite. The straightforward approach to various design disciplines he experienced there was his inspiration when he set up his company Nendo. Ayako Kamozawa discusses this with Oki Sato.