Good designers, successful products – Milan Marathon part 3

Gardenias: Jaime Hayon’s garden fantasies

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Designed down to the very last detail

Her portfolio is full of surprises, her career international. The young Spanish product designer, Inma Bermúdez, works both for Ikea and Spanish porcelain manufacturer Lladró as well as being an assistant to Sigga Heimis, Jaime Hayon and CuldeSac. Talking to Nina Müller, she explains what designers have in common with engineers and how to really fire up the inventive spirit of a designer.

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Do you still have a bathroom or are you already at home?

For eight years now, Spanish designer Jaime Hayon has concerned himself with bathrooms. His first collection for ArtQuitect made him renowned world-wide. Yet he was first able to truly formulate his idea of the elegant bathroom with the "Bisazza Bagno" line that he just presented at the ISH. Nina Reetzke talked with him about bathrooms, elegance and Art Deco.

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Stories of the harlequin and his colorful, child-like dream world

by Sandra Hofmeister

Jaime Hayon's new monograph in Gestalten Verlag

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Guest of honour Jaime Hayon and Gallery 113

With the 21st International Biennale Interieur08 Jaime Hayon presents a sprightly show with the best of his work. Right around the corner in Kortrijk Xpo, Quinze&Milan opens its gallery to the public. They show an overview of new products, materials and furniture collections, designed by Studio Arne Quinze and guest designers.

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A colourful show - Jaime Hayon designs shoes for Camper

by Claudia Beckmann

When, in the early nineties, all the major brands started using the same design format for all their stores and showrooms in the main metropolitan shopping areas, Spanish cult shoe label Camper did things differently, investing in identity through diversity.

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Mae West's red lips - BD offers pure extravagance from Dalí to Jaime Hayon

by Vera Siegmund

They produce legends - and are themselves a legend. In Spanish, you don't need anything more than two letters: BD. Meaning, Ediciones de Diseño Barcelona. They boldly cross the borders between art and design, just as the designers of their products did. And when big names, stories and emotions are involved, objects become unforgettable.

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What a relief – The Milan marathon part 1

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Those small, elegant items

There is a camel here, a small monkey there. And which soap adorns the latest washstands? Some presentations at this year's ISH were real eye-catchers, others simply a bit drab. But all were careful arrangements.

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Jaime in diamond fever

Driven by creativity and shaken by diamond fever, Spanish designer Jaime Hayon created the concept for the Kuwait store for the jewelry label "Octium".

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Flemish sports enthusiasts and Mediterranean digital Baroque

by Sandra Hofmeister

The Interieur Biennale in the Belgian town of Kortrijk dares to question the future of design. And they are finding answers. A Flemish recipe for success.

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Camper Together

by Anneke Bokern

A fashion company called "countryman", which exclusively manufactures comfortable shoes and whose stores lack a proper corporate identity - an unconventional combination as the key to success.

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Alice in the Restaurant - Jaime Hayon's interior design for La Terraza del Casino

by Vera Siegmund

If things could talk, the sound backdrop of the newly opened restaurant Terraza del Casino in Madrid would consist of the excitedly cheerful chatter of a class of children on a school trip. Although the things remain silent, they still tell a great deal and vividly quote one style or another.

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Wonderful World

by Daniel von Bernstorff

The young Spaniard Jaime Hayon is currently one of the most dazzling figures in the international design scene. Without taking existing styles into account, he drew the attention of the crowds and was omnipresent in Milan.

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