News & Stories
Effortless moments of magic
by Daniel von Bernstorff
This year’s Designers’ Saturday held in the Swiss town of Langenthal certainly confirmed the trade fair’s standing as one of the finest and most creative design events in the world.Cell offices and cubicles are considered negative examples of office design. The era of what we would today regard as the human office started with the “Citizen Office”. Concepts such as the “Net'n'Nest” symbolize the attempt to combine networking and concentrated work. So will we in future work in a kind of adventure playground for adults?
The six architecture offices taking part in the current ‘Lights Change’ display at the Vitra Showroom in Frankfurt immediately agreed that “we want a joint project and we want to use the entire showroom.” Such team spirit is compelling.
News & Stories
A chair of distinction
by Markus Frenzl
Plastic Chairs for all! How one 1950s chair design became an expression of the desire for individuality that shapes our times.On the silver screen and at Orgatec, office environments are depicted as having a life of their own. What kind of image of reality do they convey? A rummage through the film archives and walkabout in the trade fair halls.
News & Stories | Animals in advertising
Getting your teeth into things?
by Thomas Wagner
The oft-heard trope "never work with animals or children" may be somewhat extreme but it must be said that when animals are used in advertising, agencies do not always achieve the desired effect. The ploy not only leads to a great deal of speculation when it comes to the animals' emotions (which in turn results in an adherence to clichés) but at times such commercials can even become rather preachy; as evidenced not only by cheetahs, walruses and sharks but chimpanzees too.Over the past few years several crossover projects between fashion and furniture have attracted much attention. Together, G-Star Raw and Vitra are sounding out the furniture cosmos of Jean Prouvé. The "Prouvé Raw" collection is a successful homage to the French designer.






































