News & Stories | Animals in advertising
by Thomas WagnerThe oft-heard trope "never work with animals or children" may be somewhat extreme but it must be said that when animals are used in advertising, agencies do not always achieve the desired effect. The ploy not only leads to a great deal of speculation when it comes to the animals' emotions (which in turn results in an adherence to clichés) but at times such commercials can even become rather preachy; as evidenced not only by cheetahs, walruses and sharks but chimpanzees too.
Architecture | HospitalityThe Waterhouse is an exclusive 5-star hotel on the outskirts of the megacity of Shanghai. On the basis of an old Japanese army's headquarters, the architects of Neri & Hu developed this luxury boutique hotel.
News & Stories | Salone del Mobile 2011 – supported by Villeroy & Boch Tiles
En route for Milan. It’s that time of the year; the Milan furniture salon is just round the corner and the design world is in pandemonium. To give you an idea of the countless events throughout the city we have compiled a list of what we consider to be the most promising among them.