A global invitation
'With SELV, we sought to develop a fitting that doesn't dictate the aesthetic of the owner's space', CEO Andreas Dornbracht explained. 'Instead, the focus was on the person's life and individual sense of style, with the products from this range seamlessly fitting in.' The name SELV, is an appropriation of the word 'self'. The name underscores the openness of the range's aesthetic and its ability to slide into different worlds of style. In keeping with the ethos of 'Design yourself!' or 'Express yourself!', the name puts an emphasis on individual design ideas specific to the user, architect or interior designer, rather than the fitting itself. SELV fittings are characterised by a design aesthetic that priotitises well-being. Gentle, tactitle forms submit to surroundings whether the interior be pure and modern or classically inspired. This is a self-assured product that works as it should. 'The idea behind SELV is based on individuality and autobiographical style; two central themes of our time', explains Michael Sieger, Sieger Design. 'Because the interplay of material, texture, design, surface and function is important to categorizing the range, SELV is addressed primarily to interior designers, modern grand hotels and private customers who have a clear sense of style, colours and shapes.'
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