Less is hard – great ingredients from minimalux
T: +44 (0)20 7613 2020
Defined as a luxury brand with a stripped-down aesthetic, MINIMALUX utilises just a few basic but effective elements as the ingredients of its operational structure and product design. It is a uniquely contrasting combination of opposites, resulting in an
identity that is as rigidly formal as it is preciously adorned.
The philosophy is clearly identifiable in this first collection of products that Holmes has designed for the company, all of which effortlessly combine simple, primary, solid brass fo
rms, together with mirror polished finishing and a premium plating of 24k Gold or Silver. The 18 variations of cubes and cylinders present wide but harmonious extremes of form and finish. They function as items for the desk - including pen holders and pap
erweights; items for the table - including salt shakers and egg cups, and items for general use including a series of pots and containers. The objects themselves have a lasting practical and material value, defining their potential as modern day heirlooms
and providing relevance and longevity for future generations.