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Capitalising on Mobica‘s vast experience as the largest manufacturer of office furniture in the Middle East, we seek to achieve new levels of creativity and foster the ideals of productivity, economy, and beauty. As a token to our commitment to fulfilling this vision we have es- tablished a new brand (Mobica+) with a revolutionary business model that is dedicated to delivering the office of tomorrow today. The (+) sign symbolises our convic- tion that there is always more to be achieved, explored, and improved, while our minimalist, yet sophisticated approach is best summarised by our motto: Think Simple ... Think Plus.