---
title: "Brynjar Sigurdarson: Visualizing the production process"
url: "https://www.stylepark.com/en/news/brynjar-sigurdarson-visualizing-the-production-process"
language: "en"
type: "article"
description: "Brynjar Sigurdarson presents the cooperation with manufacturer Robusta for the „Flooring Deluxe“ concept for Domotex 2013."
published: "2013-01-11T00:00:00+01:00"
modified: "2019-01-17T02:38:46+01:00"
image: "https://www.stylepark.com/assets/articles/2013/brynjar-sigurdarson-den-produktionsprozess-visualisieren/l2_v338139_1046_237_204-1.jpg"
---

# Brynjar Sigurdarson: Visualizing the production process

Brynjar Sigurdarson: Visualizing the production process

Jan 11, 2013

![](https://www.stylepark.com/assets/articles/2013/brynjar-sigurdarson-visualizing-the-production-process/l2_v338139_958_600_399-1.jpg)All images of the production process at Robusta’s facilities © Brynjar Sigurdarson

**What led you to examine the topic of “flooring” more closely? Which aspects have you focused on in particular and what concept did you come up with?**

**Brynjar Sigurdarson:** What I find very interesting concerning the carpets I am working with is the contrast between the production and the product, or the carpet. The process is full of scenes and sets containing threads moving between big cylinders ending up in a flat carpet. Somehow the process has a lot of mass or volume while the carpet itself is flat.

**What was the greatest challenge you faced when implementing your project?**

**Sigurdarson:** My goal was to translate these scenes into an installation – to make a little theatre scene of the production process, visualizing the landscape of the factory.

**Do you have a favorite type of flooring, both personally and from a designer’s perspective?**

**Sigurdarson:** I think it really depends on the scenario, if it should be soft or hard, also the sound plays a role. There is something charming in the sound of an old wooden floor and the silence of a thick woolen carpet.

[www.domotex.de](http://www.domotex.de/en/flooringdeluxe)

All images of the production process at Robusta’s facilities © Brynjar Sigurdarson

![](https://www.stylepark.com/assets/articles/2013/brynjar-sigurdarson-visualizing-the-production-process/l2_v338139_958_600_899-2.jpg)

![](https://www.stylepark.com/assets/articles/2013/brynjar-sigurdarson-visualizing-the-production-process/l2_v338139_958_600_899-3.jpg)

![](https://www.stylepark.com/assets/articles/2013/brynjar-sigurdarson-visualizing-the-production-process/l2_v338139_958_600_701-4.jpg)Iceland-born designer Brynjar Sigurdarson is currently studying product design at ECAL in Lausanne, photo © Brynjar Sigurdarson

![](https://www.stylepark.com/assets/articles/2013/brynjar-sigurdarson-visualizing-the-production-process/l2_v338139_958_600_426-5.jpg)Sketch of Sigurdarson’s “Flooring Deluxe” concept, which was developed in cooperation with the woven carpet manufacturer Robusta for this year’s domotex 2013, sketch © Brynjar Sigurdarson