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Mercedes Benz trade fair stand at IAA 2011
von | 9/19/2011

Beneath the dome is beneath the firmament – alluding in a metaphorical sense to the stars among the Mercedes race cars, on show at Frankfurt's historic Festhalle on the occasion of the 64th IAA Frankfurt Motor Show held at the Frankfurt trade fair complex. The architectural studio of Kauffmann Theilig & Partner teamed up with Frankfurt-based Atelier Markgraph to stage this year's appearance for the Mercedes marque.

As they enter the Festhalle, visitors will find themselves under a dark firmament made of navy blue fabric. The random arrangement of the dark panels in combination with horizontal and vertical LED surfaces creates a generous, spacious impression.

Via a long escalator visitors access the trade fair stand at the gallery on the second level. From there they follow a designated route that is just under 650 meters long and takes them back to the ground floor via an intermediate level. Throughout the tour visitors have a perfect view of the stage, with all-glass railings, long edges and integrated tiered seating on all display levels opening up ever new perspectives and fresh views. On all three levels visitors will find cars, exhibits and information displays clearly structured and well presented.

Architektur: Kauffmann Theilig & Partner Freie Architekten BDA, Ostfildern
Kommunikation, Ausstellungs- und Mediendesign: Atelier Markgraph, Frankfurt/Main
Lichtdesign: TLD Planungsgruppe GmbH Wendlingen
Messebau: Display International, Würselen

Photo © Andreas Keller, Altdorf
Photo © Andreas Keller, Altdorf
Photo © Andreas Keller, Altdorf
Photo © Andreas Keller, Altdorf
Photo © Dimitrios Tsatsas, Stylepark
Photo © Dimitrios Tsatsas, Stylepark
Photo © Sebastian Reuthal, Stylepark
The booth "Mercedes Next" at the IAA 2011 in Frankfurt am Main | Photo © Andreas Keller, Altdorf
Photo © Andreas Keller, Altdorf
Photo © Andreas Keller, Altdorf
Photo © Andreas Keller, Altdorf
Photo © Andreas Keller, Altdorf
Photo © Dimitrios Tsatsas, Stylepark
Photo © Dimitrios Tsatsas, Stylepark
Photo © Sebastian Reuthal, Stylepark