Rioja, in southern Spain - This ancient and illustrious wine country is the place where the Old-World charms of Spanish wineries blend perfectly with intricate architecture, and Viura is a perfect example of this. Although it is located in the middle of the traditional village, next to the 17th-century church, Viura's architecture well and truly departs from traditional forms. A series of concrete and Corten steel cubes, one on top of the other, seems to rise up out of the ground. The architecture successfully links the interior to the surrounding landscape; floor-to-ceiling windows throughout and private terraces ensure that guests can always enjoy a view of the village, the Sierra de Cantabria or the church.
The sleek, minimalist interiors were designed by Designhouses, which also owns the hotel. The clever use of partitions, glass and sophisticated lighting adds to the ambiance and fun. The ingenious use of richly contrasting materials has produced an avant-garde work of art, strikingly different to its environment, but which nonetheless blends in with its surroundings.