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Teamplaying Architecture – New Adidas Building in Herzogenaurach by kadawittfeldarchitecture
von | 11/4/2011

German sportswear giant Adidas has just created a new product development and marketing center for itself – in the form of the Laces design, research and strategy center that has just gone turnkey. The center is part of the Adidas Campus in Herzogenaurach. The office building boasts 62,000 square meters of space and some 1,700 workstations. Devised by kadawittfeldarchitektur, the ring-shaped structure affords a double relationship to the world outside, namely both the surrounding countryside and the green atrium at the heart. The walkways over the atrium comprise the laces that tie the building together. The walkways also provide efficient access to all office sections without anyone having to wander through other departments. Moreover, they turn the atrium into the key creative identity of the edifice.

At a very early point in the planning process, other design issues such as guidance systems and office furniture were incorporated into the thinking. Together with Berlin interior design office Kinzo a flexible modular system of organizing space was developed for the four-storey building. Kinzo developed a modular system from which flexible team-oriented rooms, recreation zones and work-stations can be configured. Pride of place in the system goes to the so-called "Teamplayer", a multifunctional spatial module that can be equipped and used entirely as required at the time: As a room divider module that is either half as high as the room or stretches to the ceiling it structures open office zones while also functioning as the stands for the tabletops, clothes hangers, lockable containers and magnetic metal perforated walls into which mounts for balls, shoes and accessories can be slotted.

www.kadawittfeldarchitektur.de
www.kinzo-berlin.de

Green areas in the atrium. Above, the long bars called "Laces", which are linking the office area with the kitchen and the rest areas | Photo © Werner Huthmacher Photography
Conference room / lounge: Transparency by partition system Lindner Life glass partition, doors Lindner Plus, carpet by Object Carpet, furniture series by Walter Knoll and Plank Collezioni srl | Photo © Werner Huthmacher Photography
Facade Construction by Rupert App GmbH | Photo © Werner Huthmacher Photography
Photo © Werner Huthmacher Photography
ETFE roof of the company Temme Obermeier | Photo © Werner Huthmacher Photography
Office area with a lamella ceiling and Office Furniture modules of the company Planmöbel - designed by Kinzo, Berlin | Photo © Werner Huthmacher Photography
Photo © Werner Huthmacher Photography
Detail view of the office modules by Kinzo and Planmöbel | Photo © Werner Huthmacher Photography
Detail view of the office modules by Kinzo and Planmöbel | Photo © Lichtblick Fotografie, Volker Bueltmann
Detail view of the office modules by Kinzo and Planmöbel | Photo © Lichtblick Fotografie, Volker Bueltmann
The "Laces" building illustrated in layers | Drawing © kadawittfeldarchitecture, Aachen
Volume up animation | Drawing © kadawittfeldarchitecture, Aachen
Model studies of the competition phase | Photo © kadawittfeldarchitecture, Aachen
Adidas' new "Laces" office building in Herzogenaurach, Germany. Designed by kadawittfeldarchitecture, Aachen | Photo © Werner Huthmacher Photography
Photo © Werner Huthmacher Photography
Curtains / acoustic wall paneling by Kvadrat. Bistro bar made of Corian by DuPont ‒ designed by kadawittfeld. Partition system Lindner Life glass partition | Photo © Werner Huthmacher Photography
Photo © Werner Huthmacher Photography
Photo © Werner Huthmacher Photography
Special lamps (light band Attica, lace-LED, wall washer) by Ludwig Leuchten.Terrazzo by R. Bayer Betonsteinwerk | Photo © Werner Huthmacher Photography
Kinzo Berlin was asked to design the office space - The concept is called "Workout" | Photo © Werner Huthmacher Photography
Photo © Lichtblick Fotografie, Volker Bueltmann
Glass railings by company Heuwieser Metalltechnik | Photo © Werner Huthmacher Photography
Detail view of the office modules by Kinzo and Planmöbel | Photo © Lichtblick Fotografie, Volker Bueltmann
Siteplan | Drawing © kadawittfeld Architecture, Aachen
Overview of the various special furniture for Adidas "Workout" | Drawing © Kinzo, Berlin
Conceptual drawing by kadawittfeldarchitecture, Aachen

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