--- title: "Yoy" url: "https://www.stylepark.com/en/news/yoy" language: "en" type: "article" description: "New Delivery: Yoy love to play with illusion and surprise" published: "2015-05-17T00:00:00+02:00" modified: "2019-07-24T14:40:50+02:00" image: "https://www.stylepark.com/assets/articles/2015/yoy/l2_v360127_1046_237_237-1.jpg" --- News & Stories May 17, 2015 # Yoy ![](https://www.stylepark.com/assets/articles/2015/yoy/l2_v360127_958_621_414-1.jpg) ![](https://www.stylepark.com/assets/articles/2015/yoy/l2_v360127_958_308_318-2.jpg) For „Tray“ Naoki Ono and Yuuki Yamamoto get the „Special Mention”-award by Salone Satellite in Milan in 2013. Photo © Yasuko Furukawa Japanese duo Naoki Ono and Yuki Yamamoto simply adore toying with trompe l’oeil effects in their designs: the image of a painted chair on which you can actually sit, luminaires that appear to float, light bulbs that leave a more than just visual tracer, vases disguised as books or floating sheets that reveal themselves to be shelves in reality. These days the two budding designers from Tokyo, who work in both product and interior design, are busy outfitting the "Granbell Hotel Shibuya" in Shibuya, Tokyo. To date their output includes 18 objects, of which “Canvas” and “Yoylight” are available as an edition by Innermost and the shelf-cum-armchair aptly named “Shelf” by Campeggi. ## Whowhatwherewhenhow? 01 Where would you like to live? ***Naoki Ono:* In a place without noise. *Yuuki Yamamoto:* In the mountain surrounded by nature.** 02 Your favorite character in the history of design? ***Naoki Ono:* Sanaa.** ***Yuuki Yamamoto:* Apple.** 03 Which qualities do you admire in a designer? ***Naoki Ono:* They give us surprises. *Yuuki Yamamoto:* They like to make someone delighted.** 04 What do you enjoy doing most? ***Naoki Ono:* When I am thinking of new ideas. *Yuuki Yamamoto:* When I am making something with my hands.** 05 Your main personality trait? ***Naoki Ono:* Be strict with what I make. *Yuuki Yamamoto:* Investigating things until I understand.** 06 Your biggest mistake? ***Naoki Ono:* Compromise on design. *Yuuki Yamamoto:* None.** 07 Your idea of happiness? ***Naoki Ono:* Peaceful days. *Yuuki Yamamoto:* When I am moved by something.** 08 What do you find really annoying? ***Naoki Ono:* Being too busy. *Yuuki Yamamoto:* War.** 09 Your favorite material? ***Naoki Ono:* Glass. *Yuuki Yamamoto:* Ceramic.** 10 Your favorite flower? ***Naoki Ono:* Dandelion. *Yuuki Yamamoto:* Cherry Blossom.** 11 What kind of music do you listen to when you work? ***Naoki Ono:* None. *Yuuki Yamamoto:* Instrumental music.** 12 Which design achievement do you most detest? ***Naoki Ono:* Design that needs a lot of words to explain. *Yuuki Yamamoto:* Design with no beauty.** 13 Which talent would you like to have? ***Naoki Ono:* Cooking. *Yuuki Yamamoto:* Making music.** 14 Can you describe your present state of mind? ***Naoki Ono:* I feel uneasy if people will like our new works we are designing now. *Yuuki Yamamoto:* I would like many people to enjoy our new works we are designing now.** 15 Your motto? ***Naoki Ono:* Leap before you look. *Yuuki Yamamoto:* Always be honest.** ![](https://www.stylepark.com/assets/articles/2015/yoy/l2_v360127_958_772_590-3.jpg) A hit in the internet: In “Canvas“ you can sit. Photo © Yasuko Furukawa ![](https://www.stylepark.com/assets/articles/2015/yoy/l2_v360127_958_480_720-4.jpg) “Yoylight” is a 12 centimetres high LED lamp, edited by Innermost. Photo © Yasuko Furukawa ![](https://www.stylepark.com/assets/articles/2015/yoy/l2_v360127_958_420_320-5.jpg) One of their most recent projects: „lens“. Photo © Yasuko Furukawa ![](https://www.stylepark.com/assets/articles/2015/yoy/l2_v360127_958_420_320-6.jpg) It looks like it would “Swing”. Photo © Yasuko Furukawa ## Bio Even though both Naoki Ono and Yuki Yamamoto were born in Tokyo (Ono in 1981 and Yamamoto in 1985), it was only years later the two of them actually met, also in Tokyo. Naoki Ono obtained his Architecture degree in 2008 from the Kyoto Institute of Technology, while Yamamoto studied Industrial Design at Kanazawa College of Art until 2008. Having graduated, Ono and Yamamoto met quite by chance in Tokyo and it was here that they founded their studio in 2011. Since then the pair have been busy showcasing their projects in both Japan and Europe, have participated several times in the Salone Satellite, as well as Frankfurt’s Ambiente, and most recently attended the Spazio Rossana Orlandi as part of Milan’s Salone. For “Clip Tray” the Salone Satellite awarded Yoy the “Special Mention” prize in 2014; in the same year they received the “Elle Deco International Design Award” for the best “Young Japanese Design”. [www.yoy-idea.jp](http://www.yoy-idea.jp)