Creeping forward en route for the future: Design truths at the IAA
9/24/2009
If we are to believe the grandiose announcements by the auto industry we will soon be driving highly efficiently in futuristically designed automobiles into a brave clean world. And the energy will come from a power socket. But a lot of what glitters as promises at IAA is simply not gold. But pie in the sky. And design is tailoring the new clothes and making do with the role of being the sub-servant of technology.