The competition heats up
When, at the beginning of the 1950s, the federal government launched the first initiatives for the promotion of design, the world of consumer goods was still modest and those in charge of the official competitions had understood their assignment. Today, three major internationally-oriented competitions dominate the arena in Germany. The event organizers make a good profit and each year the participating manufacturers are able to look upon their accolades with pride. Yet the orientation-giving function of such awards for both the end-consumer and participants seems to be hanging in the balance.