When designer Stefan Diez agrees to design a presentation setting for the domotex in which artists, designers and exhibitors consider the theme of “flooring” one has every good reason to be excited. From January 12 through 15 you can make up your mind on the fruits of these innovative collaborations.
This is what Stefan Diez has come up with: Similarly to Central Park in New York, an island surrounded by a sea of high-rises, at the heart of the fair hall stands a “city center” of sorts. Indeed, it is truly an enclosed centerpiece. The space is filled with so-called “concept rooms” in which, parallel to the more product-focused presentations on the ordinary fair stands, selected exhibitors will have the opportunity to cast their eyes to the floor, but not in the way you might first think.
In an attempt to provide an appealing platform for the individual presentations, Stefan Diez has created a new kind of exhibition architecture, cherry-picked a handful of creative professionals and assigned one to each of the companies taking part, whereby their creative input should shed surprising new light on long-established products and concepts. It will certainly be interesting to see what has come of these temporary unisons and the dialogs they have surely sparked.
All sketches and models of the “Domotex Flooring Deluxe” concept © Stefan Diez Office