VitrA Bathroom, Allemagne
Everyone needs bathrooms.
VitrA's quest is to create complete, satisfying bathroom environments. This means transforming often overlooked spaces into something more than a necessity of modern life. It's about creating an enjoyable experience by changing our perception of (and thus our interaction with) the bathroom.
To realise this ambition, VitrA employs a large inhouse design studio and collaborates with a world-class array of acclaimed industrial designers. These talented individuals not only improve bathroom aesthetics, but functionality as well.
In 2006 alone, VitrA garnered four prestigious design awards. The İstanbul Collection by Ross Lovegrove won the Wallpaper Design Award for Best Bathroom,
Good Design Award and a Red Dot Design Award. Distinguished designer Defne Koz and her stunning Iznik Collection were also recognized with a Red Dot
My stuff is fat-free, that’s how humans, how life should be.
At the ISH Ross Lovegrove presented his new "Freedom" collection for Turkish baths maker VitrA. We talked to him about the change in bathrooms, biomorphic shapes, fat-free design, the responsibility of a star designer, and design in an age of crisis.› To the article
Crisis? What crisis?
At this year's ISH, the "World's Leading Trade Fair for the Bathroom Experience, Building, Energy, Bathroom, Air-Conditioning Technology and Renewable Energies" in Frankfurt the economic crisis did not take centre stage. Visitor and exhibitor numbers almost matched those of the previous year and an upbeat outlook was palpable - almost defying the crisis, as it were.› To the article
Room Rain or Impressions from Wellness Zone 2
There are any number of trends, but only one can lead the way: The bathroom is expanding and merging with the bedroom to form one large area of relaxation and recovery. This, however, is no easy design task to be accomplished.› To the article