DESIGN
Weaving the future
6/23/2023
The traditional Swiss textile specialist Création Baumann presents a new look after its brand relaunch. Managing Director Philippe Baumann explains the concept to us in an interview.
Création BaumannFloras
Upholstery fabric with a formation based ornamental design. Leaf l ike shapes group together into stylised blooms to disperse again in the area. The look akin to roughly shaded sections in a drawing derives from the skilful use of the Jacquard technique. Floras sets accents in interiors and flirts subtly with ethno charm. Striking colour settings in black/white are supplemented with subtle colour combinations in pink/grey and sage/silver.
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