Fractal Cloud

Presented:Salone del Mobile 2017, Milan
Categories: Interior lightingPendant lights
Product description

The power of repetition is possible in full swing, with the Fractal Cloud. Compositions are easily created, allowing for unlimited possibilities to arrange the lighting sculptures as free as clouds floating through the sky.

Our brains are set up to bring order in chaos, find logic in confusion and recognise patterns in the opaque. However, what to make of the puzzle of the exact yet endless repetition found at times around us?

The organised chaos of the reflecting elements of the FRACTAL CLOUD disperses the light beautiful in all directions. Hung individually or in compositions, the design can be a feature within a classic home interior or contemporary bar or restaurant.

FRACTAL CLOUD is a hand folded sculpture, created in our atelier. This handson approach allows us to alter the size and the finish according to the client’s wishes. Currently, we can produce the sculpture in two sizes Ø55cm and Ø 70cm. Available in black matt, white matt, brass grinded and stainless steel, but we can apply other finishes to match the desired look.

William Brands comments on his work: Fractals are similar patterns that are repetitive. With the FRACTAL CLOUD there is the extra possibility of repeating not just the same element, but also the actual lighting object itself. Beautiful compositions can be made, guided by personal preferences. Therefore, this CLOUD sculpture has been an essential addition to the FRACTAL Collection.

Diameter550 mm / 700 mm

Brand van Egmond, Netherlands

William Brand