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An idea unfolds in our mind; we grasp possibilities, assemble them together into thought and present the thought in the form of our idea. Thought processes are different for each of us and there is no limit to ideas. An idea is pioneering or an innovation
when it is perceived as something relevant and meaningful. When this happens, ideas become permanent and develop into cultural sign-posts that indicate important moments in human development and give us historical references, stability, a sense of belong
ing or a starting point for other ideas. Any idea, not relevant or meaningful, will be lost in time. Relevance and Meaning also suggest completeness, completeness suggests simplicity. We aim for this sense of completeness. Today, in our fragmented, non-id
ealistic society, connected by instant and continuous communication, relevance and meaning are difficult to recognize, even though they are incessantly present in everything around us. Industreal is relevant and meaningful; continuous but not instant; we
are the stable starting point for our next ideas.
Industreal, founded in Milan 2007 began as a research project in 2004 with the exhibition called InDustWeTrust held during the Salone del Mobile, is now a publisher of design objects, developed as
research ideas through an international network of designers, making use of technological experimentation and innovation applied to production. An Italian brand, distributed worldwide, which collaborates with 300 international designers and it has a data
base of 4000 international designers.