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As you like it!
by Daniel von Bernstorff | 10/28/2010

There are plenty of trade fairs out there. As it stands, professional visitors and exhibitors have a tough job deciding which event is the right one for them. This is particularly true of architects, who are constantly having to deal with time pressures and quality expectations. Good and sensible selection, preparation and presentation are therefore the order of the day - expectations that only few trade fair events are able to meet.

architect@work, which is being presented in Germany for the first time in December, therefore comes at just the right time. Successfully established in Belgium, France and Holland, this manageable trade fair exclusively presents product innovations from selected manufacturers to an expert audience composed of architects, interior designers, and planners. There are no compromises, either as regards the selection of exhibitors (all applications are checked by a panel of architects, interior designers and architectural experts) or in terms of visitor policy (only professionals are admitted). "Perfect matching", in other words, lining up the right visitors with the right exhibitors, is the ideal to which the organizers aspire. The trade fair is less concerned with elaborate stand designs than it is with brokering direct contact between architects and manufacturers. Having all the key innovations in the construction sector presented in the space of a single day and getting inspiration and hands-on information for their own work is what architect@work seeks to offer to its visitors. Past successes in other European countries have delivered on this claim - meaning we are eagerly awaiting the trade fair's premiere in Germany.

Stylepark is the exclusive media partner of the event, which will take place at Messe Düsseldorf on December 8 and 9, 2010.

architect@work
December 8 + 9, 2010
From 1 to 8 p.m. daily
Messe Düsseldorf (Hall 1)
For further information, please see germany@architectatwork.eu
www.architectatwork.eu