Eye-catching concept
Jan 14, 2014
"Sharky Jump" by Neuland, Paster & Geldmacher for Kristalia. Photo © Sabrina Spee

Anyone wandering through the very well attended Hall 3.2 at the imm cologne at the moment will encounter quite extraordinary staged features at every turn: There’s a chairoplane turning at the center of the hall, as if propelled invisibly (Lorenz*Kaz for Zeitraum). And a towering turret of painted cardboard chairs (Christoph Göttel for pulpo). And the complex installation made of pipes (Front for Axor/Hansgrohe). And the furniture floating across several levels (Studio Hannes Wettstein for Horgenglarus). Not to forget the sculpture consisting of a deconstructed Richard Neutra chair dancing a tango (Rolf Lieberknecht for VS).

In fact, there are a total of 14 platforms scattered round the hall; on each a special staged item is displayed. The fruit of 14 designers’ labor for 14 different manufacturers. Whisking the viewer away for a moment from the trade-fair hustle-and-bustle, giving you food for thought, or simply making you laugh. The concept was developed by Stylepark in cooperation with imm cologne – and visitors and exhibitors alike are more than taken with it.

imm cologne || Hall 3.2 || koelnmesse

MORE on Stylepark:

Dance the Boomerang Tango! The “Featured Editions” for the second time, curated by Stylepark together with the trade-fair team led by creative director Dick Spierenburg.
(03 January 2014)

New archetypes: Axor and design studios Front from Sweden and Nendo from Japan have experimented with images, spaces and technology
(23 September 2013)

„Sneak Peek" by Eric Degenhardt for Böwer. Photo © Sabrina Spee
“Time Tunnel” by Studio Hannes Wettstein for Horgenglarus. © Sabrina Spee
Links: „Blown" by Samuel Wilkinson for &tradition. Right: “Pelle Air” by Lorenz*Kaz for Zeitraum. Photos © Sabrina Spee
„Axor WaterDream“ by Front for Hansgrohe. Photo © Sabrina Spee
„F3 – Form Follows Function" by Fabio Novembre for Vondom. Foto © Sabrina Spee
„Serial Icons" by Läufer & Keischel for Thonet. Photo © Leyla Basaran
“Pimped Otto” sculpture by Peter Raacke and Christoph Göttel for Pulpo. Photo © © Sabrina Spee
Left: "Wired Chair" by Dieter Thiel for Vitra. Right: "The ladder Shelf“ by Magnus Ingerstedt for String. Photos © Sabrina Spee
“Boomerang Tango“ by Rolf Lieberknecht for VS. Photo © Sabrina Spee
"Zoom" by Loris & Livia for Wogg. Photo © Sabrina Spee
"Web of conection" by Tom Dissel & Floris Hovers for Label. Photo © Sabrina Spee