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Jaime in diamond fever
12/27/2009

"Diamonds are a girl's best friend" - most women will do their utmost to remind their partners of this fact in the run-up to Christmas. And it's true the world over, from Berlin via Tokyo to Kuwait. Which is where the jewelry label "Octium" recently opened up shop, offering real gems by various exclusive designers. The interior design is the baby of no less a creative mind that Jaime Hayon, whose fantastic and almost clownish projects have been undermining the classical understanding of design for years now. In this case, he had a true stroke of genius: In the positive sense, and without shying kitsch or opulent colors and shapes, he has created a fairy-tale-like location where the only thing that is meant seriously is possibly the price-tag on the wares. cb

Octium in Kuwait, Interieur designed by Jaime Hayon
Octium in Kuwait, Interieur designed by Jaime Hayon