"Costume" by Stefan Diez for Magis

Pioneer in the best age

Magis celebrates its 45th anniversary this year and looks back on an eventful success story that began in 1976 when Eugenio Perazza founded the company.

Today, Magis is run in the second generation by son Alberto Perazza and his wife Barbara Minetto. "Toto", a wheeled bar trolley with a folding surface by Berti & Bressan was the first product in the portfolio, which already showed the sense of combining practical living function and innovative design. In collaboration with creative minds such as Jasper Morrison, Barber & Osgerby, Konstantin Grcic, Naoto Fukasawa or Thomas Heatherwick, trend-setting furniture and accessories have been created since then, each of which has decisively influenced the design of its time and is sometimes already considered a classic, such as the "Chair One", the "Sam Son" armchair or the "Spun" stool.

Practical, clear and yet with a surprising element, the designs by Magis manage the balancing act between sculptural object and functional design. In addition, the designers always integrated groundbreaking technologies in collaboration with Magis, such as in 1997 with "Bombo" by Stefano Giovannoni, the first bar stool with a gas pressure spring and a hidden mechanism for height adjustment. Or in 2000 with "Air-Chair" by Jasper Morrison, the first one-piece chair developed for air moulding technology. Many of the objects are now part of the permanent collections of international museums, such as the MoMA in New York City, and have been honoured with important design awards such as the Compasso D'Oro. Magis also clearly addresses the questions of time in terms of material and form: As is currently the case with the "Costume" sofa by Stefan Diez, whose sustainable construction allows users to replace any part as needed, or the "Bell Chair" by Konstantin Grcic, made from recycled polypropylene. Traditionally each 100 percent made in Italy. Happy Birthday Magis! (am)

Magis @ supersalone

5 to 10 September 2021

Fairground: 04 - D01, 10 a.m. - 7 p.m.
Showroom: Corso Garibaldi, 77, 20121 Milan, 10 a.m. - 8 p.m.