Sandra Doeller designs for the Frankfurt in-scene; posters, album covers, and magazines, above all for Ata Macias, the DJ, renowned restauranteur and owner of the Robert Johnson club, but for others, too. Doeller’s trademark: she toys with typography, and adds a sharp shot of zeitgeist. She designed “Come on in my Kitchen – the Robert Johnson Book” as well as “Books & Bookster”, which has no print on the cover at all. It recently won Stiftung Buchkunst’s “Schönste Bücher Deutschlands” (Best German Book Design) award and forms another stepping stone in the career of the young and committed graphic designer, who also organizes self-publishing trade fairs and lectures in Typography at Darmstadt University of Applied Sciences.
Sandra Doeller
Photo © Christian Neureuther/holy agency
Whowhatwherewhenhow?
01
Where would you like to live?
There where I am at the moment. I don’t have a desire for another place.
02
Your favorite character in the history of design?
There is no favorite character in the design history. Much more exciting personalities from other disciplines.
03
Which qualities do you admire in a designer?
The competence to achieve something by just a few means. In the best case a result that is still up to date in the future.
04
What do you enjoy doing most?
Actually working (laughing). Seriously, I can’t imagine live without work. I would search in quite a short time for a good activity.
05
Your main personality trait?
Positive, clear.
06
Your biggest mistake?
For answering this I would rely on the dichotomy „right” and “false”. But I think this isn’t the point. So I think much more in opportunity A, B, C etc.. And they have advantages and disadvantages.
07
Your idea of happiness?
… is quite close tot he actual status quo.
08
What do you find really annoying?
Unnecessary chaos and inconclusiveness.
09
Your favorite material?
I am fascinated by metals and synthetic materials – even if I am working predominantly on paper.
10
Your favorite flower?
I am not a real fan of flowers…
11
What kind of music do you listen to when you work?
Playlists by friends, in endless loops.
12
Which design achievement do you most detest?
At the moment „Jeggings“ – leggings with a jeans-print on it.
13
Which talent would you like to have?
To be awake five minutes before the alarm clock is ringing.
14
Can you describe your present state of mind?
Awake.
15
Your motto?
Who knows the target, find the path.
