Simply divine
Kvadrat’s fabric festivities
Apr 1, 2014
Square Dance with Werner Aisslinger – for “Divina Kvadrat“ – the exhibition at the Fuori Salone. All photos © Kvadrat

The name alone heralds extraordinary qualities: “Divina”. In addition to “Hallingdal” the textile goddess which has graced the Danish textile manufacturer’s portfolio for 30 years now, “Divina” is considered Kvadrat’s most successful model. The “divine” fabric makes up the basis for “Clouds”, a system of modular fabric tiles by the Bourroullec brothers, which Liam Gillick employed for his installation “Prototype Conference Room” in London’s Whitechapel Gallery five years ago. Danish graphic artist and designer Finn Skjödt is the creator of the “godly” fabric squares in vibrant colors, which have the look-and-feel of felt. There are three different lines to choose from: “Divina” (56 colors), “Divina Melange” (24 colors) and “Divina MD” (27 colors).

For the jubilee celebrations and the attendant exhibition, 24 designers (including the likes of Werner Aisslinger, Martino Gamper and Philippe Nigro), have interpreted “Divina” in a special and very personal way. But that’s not all: Kvadrat’s showrooms at Corso Monforte 15 are set to highlight a new 3D knitted collection by Ronan and Erwan Bouroullec. Moreover, we advise you to keep your eyes peeled for the new showrooms from Kinnasand, Kvadrat’s sister brand located at the same address. After all, it was none other than Japanese architect Toyo Ito who masterminded the design. Those up for even more fabrics should take a look at Hella Jongerius’s new carpet collection for Kvadrat’s subsidiary Danskina. (mm)

“Divina” exhibition
Via San Gregorio, 43
20124 Milan, Italy‎
April 9 – 13, 2014
Wednesday thru Friday from 10 a.m. to 7 p.m.
Saturday & Sunday from 11 a.m. to 5 p.m.
Collection presentation by Ronan & Erwan Bouroullec

3D-Collection by Ronan and Erwan Bouroullec
Kvadrat Milan Showroom

Corso Monforte 15
20122 Milan

Opening of the Kinnasand Showroom
Corso Monforte 15
20122 Milan

Danskina Hella Jongerius Kollektion
Salone Internazionale del Mobile, Rho
Hall 16 Stand D20

The Chilean-Swedish artist Anton Alvarez has formed Divina by its „Thread Wrapping Machine“. And Max Lamb ask with “Smock”, why limit “Divina” to interior furnishings?
Hannes Van Severen – son of Maarten Van Severen – with his wife Fien Muller presents a daybed, on which you can roll out comfortly.
And how looks the “Layers Cloud Chair” by Richard Hutton in full? Go and take a look in Milan!