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Ventura à la Milanese
von Sandra Hofmeister | 4/4/2010

Around 5,000 square meters of exhibition space - and that in historic industrial factories whose charm could not go better with the objects on show. The furniture fair in Milan is getting a large new Fuori Salone zone, Ventura Lambrate. At long last say many, who felt that in recent years the quality in Zona Tortona had increasingly been neglected in favor of commercial pursuits. Margo Konings and Margriet Vollenberg had likewise observed this trend, and following a long search found a suitable location for their adventurous plan: The two Dutch design agents from "Organisation in Design" are taking the initiative and creating new premises for experiments and small labels, graduates and galleries: Ventura Lambrate. There is to be a firm emphasis on quality. This also extends to exhibitors who cannot afford the Zona Tortona but who nonetheless have excellent work to show.

At the center of the new design area at Lambrate Metro station is the Via Ventura. All around you find small galleries and exhibition rooms, while the Scuola Politecnica di Design is just around the corner. "We see ourselves as mediators, our role involves a bit of everything," says Margo Konings and points out that although they select the participants of "Ventura Lambrate" they do not overdo their role as art directors. Studio Maarten Baas and the Design Academy Eindhoven, British label Lakingland and various exhibitions such as "Design Dialogues" by the in-residence designers will be on display in Ventura Lambrate. The mixture ranges from design graduates - the London Royal College of Art will show works by students and former students on 900 square meters of exhibition space - through to individual studios, both new and more established, which will make for a lively Ventura Lambrate. There will be familiar names as well as promising newcomers such as Kiki van Eyk, international figures like the Campana brothers, who have worked for the new Italian label Flat Design, and discoveries that will perhaps no longer be unknown after this Salone. At any rate the Lambrate project promises a host of surprises and a fair amount of daring. Which is precisely what the design world in Milan needs.

Download Ventura Lambrate floor plan here

Ventura Lambrate
Opening & press event: Wednesday 14 April, 10:00 - 23:00
Thursday 15 April - Saturday 17 April, 10:00 - 20:00
Sunday 18 April, 10:00 - 17:00

How to get there: Metro Lambrate
The Ventura Lambrate exhibitions are located on the following addresses:
Via (Privata) Massimiano / Via (Privata) Giovanni Ventura / Via (Privata) Cletto Arrighi

INFO
venturalambrate@organisationindesign.com
www.organisationindesign.com

Exhibition "Contemporary Tablecloths Collection of 100% linen" by Flat Design collection, Address of the exhibition: Via Ventura 6
Exhibition "Contemporary Tablecloths Collection of 100% linen" by Flat Design collection, Design by Fabio Novembre
Exhibition "Contemporary Tablecloths Collection of 100% linen" by Flat Design collection, Design by Marti Guixé
In Residence, Ten small atlases / Ten Processes Behind Ten Objects, “Pulp” von Jo Meesters Address of the exhibition: Via Ventura 6
In Residence, Ten small atlases / Ten Processes Behind Ten Objects Address of the exhibition: Via Ventura 6
In Residence, Ten small atlases / Ten Processes Behind Ten Objects
In Residence, Ten small atlases / Ten Processes Behind Ten Objects
"Creative Collaborations: The Design and Manufacture of Beautifully Crafted Kinetic Objects" by Laikingland, “applause machines”, Address of the exhibition: Via Ventura 6
Laikingland, “chair”
Made in Arnhem Collection, Product by ArtEZ, Address of the exhibition: Via Arrighi 16
Made in Arnhem, Diving board by Weltevree
Made in Arnhem, concept store by ArtEZ
Exhibition "Aufofficina - a Dutch Still Life Composition", Project by David Derksen, Address of the exhibition: Via Massimiano 23
Exhibition "Aufofficina - a Dutch Still Life Composition", Project by Reinier de Jong, Address of the exhibition: Via Massimiano 23
Hotel Royal College of Art, London, Address of the exhibition: Via Arrighi 16
Hotel Royal College of Art, London
Total Table Design by Kiki van Eijk, Address of the exhibition: Via Ventura 6
Exhibition "13,978 grams of design" by LAP – Lambretto Art Project, Address of the exhibition: Lap / Via Arrighi 19
Ten small atlases, Formafantasma, Moulding tradition, 2009, photo: Formafantasma
Ten small atlases, Mugrosita by Liliana Ovalle
Copynature, Tristan Cochrane, photo: by Raw Color 2010
Exhibition "The Questions" by Design Academy Eindhoven, Inflatable void “youri treffers” by Rene van der Hulst
Exhibition "The Questions" by Design Academy Eindhoven, minimal dress “digna kosse” by Lisa Klappe
Frederik Roije, www.roije.com, Address of the exhibition: Via Ventura 6
Geke Lensink & Jesse Visser „CrossTable”, Adress: Via Ventura 5
Geke Lensink & Jesse Visser “BigMama”, Address of the exhibition: Via Ventura 5
In Residence, “Blueprinting” by Studio Glithero
Exhibition "Via dell'Abbondanza" by Jan de Cock, Adress of the exhibition: Via Massimiano 25
Exhibition "Via dell'Abbondanza" by Jan de Cock, Adress of the exhibition: Via Massimiano 25
Exhibition "Transparency" by Studio Jens Praet | studio Vibeke Skar | Lanzavecchia + Wai, Spaziale Series Commode by Lanzavecchia + Wai
Exhibition "Something" by Studio Maarten Baas, Test model
Exhibtion "Subjects" by Niels van Eijk & Miriam van der Lubbe, “La Divina Commedia” Address of the exhibition: Via Ventura 6
“Le lac” by Aldo Bakker for Particles Gallery, Photographer: Erik and Petra Hesmerg
Aldo Bakker for Particles Gallery, Photographer: Erik and Petra Hesmerg
Campana for Plusdesign, Address of the exhibition: Via Ventura 6
Plusdesign
Exhibition “Light-Light” by The Apartment Uk limited, Address of the exhibition: Via Ventura 6
Total Table Design by Scholten & Baijings, Address of the exhibition: Via Ventura 6
Total Table Design by Scholten & Baijings
Ten small atlases, Water by Pieke Bergmans, photo: Mirjam Bleeker
Ten small atlases, Palindrome by Peter Marigold, photo: Peter Marigold