top
Water and energy
by Daniel von Bernstorff | 2/28/2013
Water and energy, photo © Dimitrios Tsatsas, Stylepark

The 2013 edition of the ISH, to be held in Frankfurt from March 12 through 16, will focus on the buzzwords “water” and “energy” and bring together all things associated with “The Bathroom Experience”, building automation, energy technology, air-conditioning systems and renewable energy. Spread over more than 250,000 square meters of exhibition space, visitors will be greeted by presentations by around 2,300 exhibitors, including all industry and market leaders.
Reason enough for Stylepark to take some time to sieve through this huge offering and filter out all the most important bits for architects.

Finding your bearings

An ideal starting point for a visit to the ISH is the Outlook Lounge in Hall 4.2, which has been specifically designed for architects, designers, planners and engineers.
This is also where several themed tours of the fair kick off. You can register to take part at www.outlook.messefrankfurt.com.
Some highlights among the program of tours organized by worldarchitects.com include tours with Peter Ippolito and Gunter Fleitz on March 12 (2 – 4 p.m.) and with Susanne Brandherm and Sabine Krumrey on March 13 (also 2 – 4 p.m.).

ISH Water

The “Water” section of the ISH can be found in the halls on the eastern side of the Messe grounds and will be divided into two separate zones: “The Bathroom Experience” (Halls 2, 3, 4.1, 4.2) and the “World of Installation Technology” (Halls 4.0, 5.1, 6).
Traditionally, one of the highlights of The Bathroom Experience is the presentation by two of the industry’s big fish, Hansgrohe and Villeroy & Boch, in the Festhalle. Other leading companies will be presenting in Halls 3.0, 3.1 and 4.1.

ISH Energy

The ISH “Energy” section will also be separated into two zones: “Building and Energy Technology/Renewable Energy” (Halls 8, 9, 10) and “Aircontec/Air-conditioning, Cooling and Ventilation Technology” in Hall 11 and, for the first time, in Hall 10.2.

Special exhibitions

Detailed information on the exhibitions, program of talks and competitions can be found at www.ish.messefrankfurt.com under “Events”.

Hall 3.0: wall+floor & Pop up my Bathroom

A new addition to this year’s ISH will be the special exhibition wall+floor, presenting innovative product and design concepts for flooring and walls. Here, a number of vendors will be exhibiting a wide range of wall and floor tiles as well as countless plastic floor coverings right up to natural stone and marble flooring. At the heart of Hall 3.0, this exhibition will certainly be a main port of call for all creative professionals.

The wall+floor section will be flanked by the Pop up my Bathroom trend forum, initiated by the German Sanitary Industry Association to showcase new developments in bathroom design.
Here visitors will be able to familiarize themselves with bathroom trends for 2013/2014 on the basis of three examples – “Busy Bathroom”, “Bathroom Bubble” and “Bathroom (R)Evolution”.

Over the duration of the trade fair, the integrated “Pop up my Bathroom Atelier” will host more than 30 workshops and talks covering subjects such as holistic bathroom planning, bathroom interiors and bathroom trends.

Hall 4.1: Barrier-free Bathrooms

“Demographic change”, a term that is continually increasing in importance, forms the focal point of the special exhibition Barrier-free Bathrooms in the foyer of Hall 4.1.
Here, visitors can experience the limitations that come along with getting old, wearing a so-called “Age Explorer”, or an age suit. You can register to take part and try out the Age Explorer at www.shk-barrierefrei.de

Galleria 1: Technology and Energy Forum

Once again, energy and resource-saving heat generation will be a major overarching theme at this year’s ISH.
Galleria 1 will house the ISH Technology and Energy Forum, a communication center where talks and an exhibition will serve to illuminate key aspects of this highly important issue. Participants will not only be holding discussions on innovative ventilation, air-conditioning and heating systems for the future, but also considering topics such as framework conditions for energy and environmental policy in the present and future as well as options for the modernization of existing buildings.

Hall 11 + Portalhaus Room: BTGA Forum for Real Estate, Energy and Technology

As part of the ISH, the Federal Industrial Association for Building Services and Technical Installations (BTGA) will be unveiling its first conference and exhibition forum examining all aspects of real estate, energy and technology. The focus here is on setting impulses for energy efficiency and sustainability in the non-residential sector of the real estate industry.
The forum aims to highlight how requirements in terms of buildings’ energy efficiency can be successfully implemented within the framework of a turnaround in energy policy. The event has been tailored specifically to the needs and interests of facility managers, industry representatives, property developers, architects and planners.

The four-day conference (March 12 through 15 at Portalhaus, level Via Mobile, Frequenz room) will feature discussions revolving around different perspectives on the energy turnaround and the political parameters for sustainability in the non-residential sector as well as using examples to demonstrate the potential savings in energy and costs afforded by energy-efficient building technology and energy management.

Hall 10.3: Building – Efficient – Intelligent

Modern wireless technology, cost-efficient and economical building modernization, or “from passive house to intelligent plus-energy building”, these are just some of the themes the Federation of German Machine and Plant Manufacturers (VDMA) will be addressing in the lecture and discussion forum in Hall 10.3 entitled Building – Efficient – Intelligent.

Hall 11.1: Air Conditioning Forum

High-end solutions in ventilation and air-conditioning technology promising improvements in energy efficiency form the focal point of the six specialist areas that make up the Air Conditioning Forum, organized by the Building Climate Institute (FGK). Be it high-efficiency ventilators, heat recovery systems or demand-based ventilation – here visitors will find everything they might need to know about this sector.

Competitions

Halls 4.2: Design Plus Award

The Design Plus Award is traditionally presented on the occasion of the ISH, Light + Building, Material Vision and Ambiente trade fairs and has evolved to become one of the most important yardsticks for innovative product and design concepts in the design world.
As part of the ISH, the prize will be awarded for outstanding products by exhibitors who distinguish themselves from the competition with an optimum combination of sustainability, aesthetics and functionality. The 34 products selected by the expert jury will be on display in the foyer of Hall 4.2 for the duration of the trade fair.

Hall 4.2: Innovation Award Architecture + Technology

Hall 4.2 will also feature a showcase of those projects submitted for the Innovation Award Architecture + Technology, bestowed by the architecture journals “AIT” and “XIA – Intelligent Architecture” in collaboration with Messe Frankfurt.
The award honors products and conceptual solutions under architectural criteria that are at the top of their field in terms of both design and technology.

Our tips for your trip to the ISH

Last but not least, here are some of our tips to take with you on your visit of the ISH.
You’re probably best starting out in Hall 2, the “Festhalle”, where you can begin by perusing stands by some of the most highly renowned manufacturers in the industry.
Then head to the exhibition area in Hall 3.0, strolling on to Halls 3.1 and 4.1, before taking a break in the Outlook Lounge in Hall 4.2. Once you’ve had a chance to refuel you can look at the competition exhibitions in the foyer of Hall 4.2, visit the Technology and Energy Forum in the Galleria and if you’re interested in air-conditioning, cooling and ventilation technology, finish up in the “Aircontec” area of Hall 11.

We hope you have a great time at the ISH.


www.ish.messefrankfurt.com

Water and energy, photo © Dimitrios Tsatsas, Stylepark
Fair area in Frankfurt, photo © Messe Frankfurt