Closing fast 04: Cell phone! Punkt.
Punkt., the Swiss, design-led consumer technology company, has unveiled its latest product, the MP 01 mobile phone. Inspired by the company’s belief in creating high quality products that simplify modern life, the MP 01 is a streamlined device that performs the core mobile phone functions: calling and text messaging. As smart phone devices are becoming increasingly complicated, Punkt. aims to rebalance the relationship we have with technology. Celebrated British industrial designer Jasper Morrison, Punkt.’s artistic director, has designed the MP 01 as a device that delivers the essential handset experience.
“Technology is a very powerful tool, but as our lives become increasingly complicated, it is important to find time to disconnect and rediscover the simple things,” says Petter Neby, founder and CEO of Punkt. “We are excited to launch the MP 01, a liberating device that removes unnecessary distractions and goes back to the essentials of communication.”
With no status updates, notifications or multiple alerts, the MP 01 is made to focus on the things that matter, like being in the moment.
Created with the belief that high quality devices enhance the user’s experience, the MP 01 has been made using long-lasting materials including a high specification camera paint finish and a screen made from Gorilla Glass, a specialised thin, light and damage-resistant glass. The handset has a soft touch texture and a moulded back plate to make it comfortable to hold and allow it to sit easily on any surface. The MP 01 has been manufactured with specification to create a solid and robust device that is built to last, a considered antidote to today’s throwaway culture.
The aim of MP 01 is to deliver a well-designed, intuitive alternative to multifunctional devices. The phone has an elegant monochromatic surface, large round buttons and interface for ease of use, a 2.0” LCD display, high quality audio with noise cancellation and long lasting battery life. Bluetooth connection allows use with car systems and headsets, and contacts can be backed up and synced to a PC or Mac. In addition to calls and SMS messages, the MP 01 has a simple agenda and clock function. Punkt. has gone to the utmost care to enhance the mobile handset experience by introducing a set of custom-made ringtones by the Norwegian sound artist, Kjetil Røst Nilsen, exclusively for the MP 01.
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