Die Ästhetisierung des nur scheinbar Unvollkommenen
von Uta Abendroth | 24.01.2013
3 rue du buisson Saint-Louis
T: +33 1 42 40 92 58
F: +33 1 42 40 89 53
Why a new home furnishings company?
The idea of a new French company of contemporary home furnishings might seem either odd or gutsy, considering how full the world is with furniture and objects.
And if the company in question chooses to wor
k with designers and producers who are close contacts (in every sense of the term-geography, affinity and tastes) whereas globalization seems to be the way of our times, isn't this a little anachronistic?
And if the company's aim is to build a netw
ork based on both complicity and know-how, and if the company believes that between very upscale and standardization there should be a wide range of choices: is this utter madness?
Founded and run by stéphane ar
riubergé and massimiliano iorio, moreover partners in Domestic, Moustache's aim is to bring together a group of like-minded designers to nurture the development of innovative and honest furnishings that will stand the test of time.
to break away from pre-set market concepts and create innovative products by combining a variety of approaches and thought processes. To open new domestic horizons designers such as François Azambourg, Big-Game, Matali Crasset, Ana Mir + Emili Padros and
Inga Sempé cohabit in Moustache.
Rather than artificially developing the principle of novelty at any price, the products produced by Moustache will attempt to take advantage of passing time and to give them a little of the heritage value that furn
iture and objects held in the past.
Far however from looking nostalgically at the contemporary production of the objects, the Moustache collection will try to anticipate and project the solutions for our scenarios for future life.
At the scale o
f its market, Moustache will attempt to take up a position beside those which, rejecting some ideals of the society, are entrusted with substituting and inventing new ones.