The new “New Nordic”
by Uta Abendroth | 8/17/2018
Young Scandinavian labels and their designers are riding the wave of continuing success. But why is it that Neo-Scandinavianism is such a hit?
Brad Ascalon Studio NYC
342 East 84th Street, 4th Floor
10028 New York
T: 917 509 4778
Ascalon’s first artistic vernacular, however, came in the form of music. From an early age, he played both piano and guitar, and he eventually emerged as a songwriter and composer. In the late 1990s, while writing and performing music and pursuing a liberal arts degree at Rutgers, Ascalon began to explore the visual arts. He experimented by applying his large sphere of musical influence to the canvas, particularly modern classical and jazz, ultimately becoming captivated by the vast similarities between writing modern music and creating modern art.
After graduating from Rutgers, Ascalon moved to Manhattan and while continuing to paint, he worked in both advertising and the music industry. Motivated by his desire to think more abstractly, he changed course and pursued a Masters’ degree in Industrial Design at Pratt Institute. While obtaining his degree, Ascalon held a number of design internships, including one at the studio of world-renowned designer Karim Rashid.
Over the past two years, Ascalon has been published in Wallpaper* Magazine as one of the top ten up and coming young designers in the world (2005). He has also been published in numerous other publications, including ArtReview, Russia’s Archidom Magazine, The Philadelphia Inquirer, Philadelphia Magazine, Ukraine’s Salon, Holland’s Audi Magazine, Italy’s La Mia Casa, and numerous others.
In early 2006, Ascalon launched Brad Ascalon Studio, concentrating on the design of furniture, lighting, cosmetics packaging, home accessories, permanent art installations and other projects and products. While Ascalon finds pleasure in designing such a wide array of objects, his main focus is on furniture. It is through Ascalon’s furniture that he continues to explore the intersection of music, art and design. Ascalon also continues to merge the skills that were taught to him by his father with his own visual sensitivity, creating familial ties through his work.