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With VITREON Steel, Laufen expands its premium material portfolio in 2026 with an innovative glazed steel that combines robustness, hygiene, and a clear aesthetic. Together with Saphirkeramik and following the acquisition of Alape, it opens up new possibilities in form, material dialogue, and color directions. The result is bespoke premium bathrooms that perfectly unite function, design, and luxurious spatial experience.

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VITREON Steel – Innovation in Premium Design
With the introduction of VITREON Steel, Laufen expands its premium portfolio universe with a highly innovative material that combines functionality, durability, and contemporary design. The glazed steel unites the robustness of steel with the hygienic and color-intense surface of glass. Pore-free surfaces, precise edges, and clear geometries create a timeless, luxurious appearance, forming the foundation for sophisticated bathroom design.
Integration into the Premium Portfolio
VITREON Steel complements Laufen’s existing premium portfolio of ceramic, Saphirkeramik, and mineral casting. New models, surfaces, and combinations open up almost unlimited variations in form, typology, and spatial concept. This creates a balanced creative dialogue across the premium lines. The elegant, minimalist designs of the SONAR, Kartell • Laufen and VOLTA washbasins in Saphirkeramik integrate naturally into this visual environment, offering architects and designers an expanded scope for cohesive, contemporary bathroom solutions.
VITREON steel expands our material vocabulary in a very exciting way. This high-precision, durable technology enables us to push the boundaries of developing the most innovative and sustainable bathroom solutions”, says Marc Viardot, Corporate Marketing and Design Director ROCA GROUP.
Color Variety and Surface Aesthetics
VITREON Steel expands the color and surface palette of the premium segment. Dark tones, metallic nuances, and carefully placed accents enable coherent, high quality spatial compositions. Combined with Saphirkeramik, it offers a rich and creative spectrum for exclusive bathroom landscapes.
Precision, Functionality, and Everyday Usability
Beyond exclusive aesthetics, VITREON Steel surfaces impress with technical precision and everyday practicality. They are scratch-resistant, corrosion-protected, and hygienic. In combination with Saphirkeramik, VITREON Steel supports the creation of durable, low-maintenance premium bathrooms without compromising design or quality.
Material Dialogue with Saphirkeramik
VITREON Steel enters into a direct dialogue with Saphirkeramik, Laufen’s ultra-resistant ceramic material that enables exceptionally thin walls and precise contours in bathroom design. Together, they create harmonious combinations of form, materiality, and function, opening up new possibilities for private and public premium bathrooms. The interplay of robustness, tactile quality, and aesthetic clarity defines a distinctive design standard.
The Premium Bathroom as a Living Space
VITREON Steel transforms the bathroom into a fully designable premium living space. Material, color, and light merge into a clear, modern design language. The deliberate material and color dialogue with Saphirkeramik enables coherent, exclusive spatial concepts that unite technology, function, and design, making the bathroom a place for living, well-being, and sophisticated premium design.