The products from FLORA are properly thought-out in their function and put into shape by well-known designers with loving care of the material. One of the designers is Michael Koenig, whose trademark with its straight lines and clear forms extends through the FLORA product world like a thread. “Constantly discovering new possibilities and at the same time relying on proven methods is our recipe for success,” explains Tobias Förster. FLORA always continues to be faithful to its own brand core, classical as far as the corporate culture is concerned, reliable with regard to customers and partners and authentic. “We don’t pursue trendy fashions which are very quickly old hat again,” explains Tobias Förster. “Our design objects set standards, they possess character and are everlasting”. The experts from FLORA see themselves here as the submitters of ideas for the sector.“Being ahead of the others is today more important than ever”, explains Tobias Förster.“We therefore develop products which are always used sensibly. Practical in use, unusual in design and extremely robust. After all, we want our customers to derive pleasure from them tomorrow as well."