Golran’s history is a harmonious intertwining of travel, culture, and traditions: it is the story of a family that, one generation after another, has handed down the venerable and invaluable art of the trade and production of superior-quality carpets made entirely by hand. It’s a nomadic journey that begins in 1898 in Mashhad, Persia, with Hajizadeh Golran, and then arrives in Milan in 1968, with his son Elyas, and continues to the four corners of Earth with the efforts at expansion undertaken by Nemat and Ruben, who first reinforce the research and trade networks and also intensify the collaborations with international designers and artists. Eliahu, Elia, Nathan, and Benjamin–the fourth generation currently at the helm of the brand – are carrying on the family legacy, handed down by their grandfather Elyas and their fathers, Nemat and Ruben, as well as the teachings of the great master hand-knotters of Persia, Turkey, and India – a tradition that has been handed down, treasured, and incorporated as a part of the company’s identity. That precious cultural background translates into a profound heritage composed of memory and artisanal creative processes, kept up to date by a tireless push for technological evolution and a contemporary esthetic, thanks also to Piero Lissoni’s art direction, beginning in 2021. The results feature decorative objects distinguished by a timeless refinement, with an esthetic and functional value, often fitting midway between the world of design and the world of art. Articulating the authentic flavor of traditional collections with the creative thrust of collaborations with internationally renowned designers, Golran represents a point of reference for the entire sector. In its two-fold role as manufacturer and publisher, following a conceptual line that ranges between traditional craftwork, luxury, and contemporary design, the company has become the spokesman for a new esthetics of the art of the carpet.