STYLEPARK SELECTED LIGHT + BUILDING 2018 | TRENDSPOT DESIGN
Like butterflies in a showcase, he wanted to show the awarded lamps at the Stylepark Selected stand, says Philipp Mainzer. The architect, designer and founder of the furniture label e15 designed Stylepark's appearance at Light + Building 2018. Like RelvaoKellermann, who designed Stylepark Selected at imm 2018 in the rooms of the MAKK in Cologne, Mainzer was also faced with the challenge of creating a common framework for the very different products that Stylepark exhibits at the Trendspot Design of the world's leading trade fair for lighting and building services technology. Moreover, the products were not known when the planning began.
Finally, he decided to create a kind of catwalk for the winning lights on display. The L-shaped wall, which bounded the stand to the rear and to one side, was placed at a slight angle to the hall aisle, so that the room seems to face the trade fair visitor. In front of it he placed a continuous pedestal - the catwalk, on which the various lights are now parading. The entire stand architecture does not require any colours. With the white surfaces and the black font, Mainzer deliberately refers to the design of the Stylepark homepage. At the same time, the award-winning luminaires look almost like silhouettes against a neutral background. Nothing should distract them.
Philipp Mainzer has decided to make the access to the stand as fluid as possible by using the same floor covering as in the following aisle. This gives the architecture something very generous. It invites visitors to come in to see the exhibits, eat or drink in the integrated café or simply settle down in the lounge area equipped with e15 furniture. (fap)