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BAU 2021 goes digital

BAU, the world's leading trade fair for architecture, materials and systems, will be held next year as a hybrid format.
| 9/30/2020

BAU 2021 will due to the Covid 19 pandemic look very different compared to previous years. According to a press statement, in addition to a compact exhibition space, the hybrid format comprises an additional digital offering for exhibitors and visitors who are unable to travel to Munich due to the travel restrictions.

Exhibitors will be able to present themselves at the ICM International Congress Center München and in around two exhibition halls, and forums and special shows will also be held there. Companies that want to present themselves on site can choose between compact system stands and an individual stand design. In the digital part of the event, live streaming and video recordings of talks and discussions from the forums will be available for a global audience. Companies also have the opportunity to present their products virtually in their own online sessions. To get in touch and discuss with exhibitors and other visitors, the hybrid format also offers
virtual networking modules. Integrating the traditional BAU info talks into the hybrid format is also being considered.

Participation options online from mid-October


Details about the new format and information on the participation options for exhibitors and visitors are expected to be available online from mid-October at www.bau-muenchen.com. Exhibitors who had already firmly booked their stand for the conventional in-person trade fair can still present themselves on site.
Others who have canceled due to coronavirus can reconsider taking part, whether digitally or on site, under the new conditions.

BAU 2023 already being prepared


In 2023, BAU will be back again as normal, complete with the additional digital offerings that will be available in January in the hybrid format for the first time. Messe München is very confident, since almost all of the prominent exhibitors who are staying away in 2021 due to the coronavirus pandemic have already confirmed their participation for the next event in January 2023. (am)