NOVELTY
Camira 2023: REPLAY
The result is a fabric that is both robust and flexible, ideal for our fast-paced working world: "'RePlay' is made for the hybrid world in which we live and work, blurring the boundaries with ease. It’s as comfortable in the office, as it is a casual café and all the collaborative spaces in-between," says Lynn Kingdon, Head of Creative at Camira. And adds: "Just like the best sportswear, it provides comfort and freedom of movement, whilst bringing a contemporary look and feel to any and every interior space. A fabric with great stretch and agility, RePlay is as fun to work with as its name suggests. Its construction makes for easy upholstering while meeting the highest of durability standards, this fabric is hard working – and deceptively easy going."
Camira has been making recycled fabrics for more than 20 years, and in parallel has developed new natural variations in wool and bast fibres. "RePlay" is therefore in good tradition and has already been awarded eco-labels such as EU Ecolabel, Indoor Advantage Gold and Oeko-Tex Standard 100. The recycled fibres also give "RePlay" a particularly high level of durability, as it meets the globally applicable standards for flame retardancy. For individual style, there is a choice of 33 shades – each of which has been matched with the two-tone base, creating a multi-layered colouring that gives each a special depth.
