VILLEROY & BOCH

Villeroy & Boch and Ideal Standard are presenting their first joint installation, titled 'Design Continuum: A Study in Sensory Experience', developed in collaboration with the creative studio Elastique. The Milan showroom is transformed into an experimental space that reimagines the bathroom.

4/8/2026

While the building's interior is being structurally transformed ahead of its official reopening in summer 2026, this process of change will be incorporated into the exhibition at Milan Design Week. Visitors will enter a deliberately unfinished environment where light, projections, textures and scents come together. Rather than a traditional product presentation, they will encounter an experimental setting resembling a laboratory, which makes the design process visible.

The tour takes visitors through five distinct spatial installations, each highlighting a different aspect of the multisensory experience. Each scene functions as a small, self-contained world that demonstrates how design emerges through perception: at times minimalist and material, at others atmospheric and immersive. The deliberately chosen “ready-made look” focuses on development, creation and the immediate encounter with materials and ideas – a glimpse behind the polished surfaces that is rarely granted.

This presentation is underpinned by the shared design culture of both brands. Villeroy & Boch stands for craftsmanship, quality and innovation-driven materials, whilst Ideal Standard is known for intelligent, accessible design solutions. Together, they demonstrate that the bathroom is far more than a functional space. It is a place where well-being, sensuality and technical precision converge, and which is constantly evolving – a true design continuum, characterised by material intelligence, European design tradition and the ambition to rethink spaces.

Address:
Foro Buonaparte 70
20121 Milan

Opening hours:
21 April 2026: 10 am – 7 pm
22 April 2026: 10 am – 5 pm
23 to 25 April 2026: 10 am – 7 pm
26 April 2026: 10 am – 2 pm