The ISH is the world’s leading trade-fair for innovative bath design. Wellness, hygiene and health are the elements from which the physical experience in bathrooms of today are formed.

At this year's ISH, the "World's Leading Trade Fair for the Bathroom Experience, Building, Energy, Bathroom, Air-Conditioning Technology and Renewable Energies" in Frankfurt the economic crisis did not take centre stage. Visitor and exhibitor numbers almost matched those of the previous year and an upbeat outlook was palpable - almost defying the crisis, as it were.