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NOVELTY
Magis: IN-SIDE by Thomas Heatherwick

'In-Side' showcases the beauty of recycling.
5/3/2024

The 'In-Side' collection by Thomas Heatherwick represents a manifesto of innovation, technology, experimentation, and creativity.

The collection invites exploration of its two dimensions: the exterior and the interior. This exploration is made possible by the novel concept at the sides of the furniture, which reveals the interior and exterior of the furniture simultaneously. The exceptional design language arises from the production technology of rotational molding, which highlights the specially developed material in an extraordinary way. This innovative material is the result of extensive research and experimentation. It is made from post-consumer plastic in powder form combined with coloured polyethylene flakes obtained from production leftovers. The rotational process used allows the "In-Side" collection furniture to reveal an unexpected, visible inner surface, which becomes the hallmark of the series due to its multicoloured texture. Each piece of furniture is unique, as the configuration and colour of the flakes vary from piece to piece depending on the remnants from other productions.

All objects are designed for both indoor and outdoor use. The generous dimensions and ergonomic shapes of the seating make them ideal for summer.

Photos © Magis
Originated from a press release.
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