Magis

IN-SIDE

Beyond a simple outdoor collection, this is a manifesto of innovation, technology, experimentation and creativity. 
In-Side, the new outdoor collection by Thomas Heatherwick, uses rotational moulding production technology to highlight the material in an extraordinary way. 

In-Side is an invitation to explore its two dimensions: the exterior, and the interior which is revealed on the side. The material is a blend of part post-consumer recycled polyethylene and part post-industrial recycled polyethylene in multi-coloured flakes, created through careful research and experimentation. This material, coupled with the production technology, creates an unexpected interior surface, that by revealing its multi-coloured texture becomes the collection’s distinctive feature. Each piece should therefore be considered unique, as the configuration and colour of the flakes vary from piece to piece. 

An expression of the Magis approach, of the desire to always push beyond the limits through new constructive languages, the In-Side collection aims to bring the beauty of the material’s interior to the outside. 

The collection includes an armchair, a sofa and a low table, all designed to withstand the outdoors. The generous dimensions and ergonomic forms of these pieces make them perfect for enjoying the summer, while the focus on details and sustainability enhances their uniqueness. 

The clever word-play of its name encapsulates its attractive and innovative spirit, taking the genius loci of Magis to new heights: experimentation, creativity and pure innovation, with a focus on sustainability.

In-Side collection, designed by Thomas Heatherwick, has received an Honourable Mention at the 29th edition of the Compasso d’Oro ADI award.

This comes as an important acknowledgement of the technological research Magis poured into this project, challenging the standard construction methods of outdoor furniture.