"Ayno" von Stefan Diez für Midgard

Featured Preview – Milan Design Week 2022

Joke Rasch and David Einsiedler have brought new light to the traditional Midgard brand and are offering an insight into their portfolio in Milan that perfectly combines history and the present – as in the form of the new "Ayno wall" by Stefan Diez, the wall-mounted version of the award-winning family of swivel luminaires.

Courage and visionary ideas are in Midgard's DNA: in 1919, engineer Curt Fischer in Thuringia received the world's first patent for a steerable electric lamp and registered the trademark. Equally characterised by precise machine aesthetics and ingenious inventiveness are the subsequent designs that also inspire the Bauhaus: the "TYPE 113" table arm lamp, also known as the "whip lamp", for example, becomes part of the furnishings of the art, design and architecture school and also finds its place in the houses of Walter Gropius and Josef Albers as well as in the studios and flats of Bauhaus students. Likewise, the archetype of the desk lamp, the "spring pull lamp", is part of the spectrum of Midgard. In the course of the turbulent Wende years, the great potential of the family business was briefly forgotten – until Joke Rasch and David Einsiedler revived Midgard in 2015 and started producing the historic lamps using the original tools.

Since then, the duo has not only presented the longed-for re-editions, but also carries the revolutionary spirit of Midgard into the future: in collaboration with Stefan Diez, this gave rise to "Ayno" in 2020, a radically contemporary family of swivel lights consisting of recycled and recyclable materials. At the Milan Design Week, Midgard presents an extension of the steering light family as a wall version in two sizes. In its dimensions, "Ayno wall" is based on the already successfully established floor lamps "Ayno L" and "Ayno XL". Flexible in height and orientation, its new wall bracket also allows it to be swivelled to the right and left. In this way, "Ayno wall" provides targeted, glare-free light above the sofa, the coffee table or above dining or work tables. (am)

Midgard showroom:

Via Tortona 31, 20144 Milan

Opening hours:

6 to 10 June 2022
10 a.m. to 6 p.m.

Midgard will also be exhibiting in the Brunner showroom:

Via Palermo 21, 20121 Milan

Opening hours:

7 to 12 June 2022
10 a.m. to 9 p.m.
Opening aperitivo on 6 June 2022 from 4 to 9 p.m.

"Ayno" von Stefan Diez für Midgard